Rivalry is an early stage technology company. We have one person running sales and marketing (me) and another building the product. Over the last 5 months we’ve had to balance our efforts with marketing, sales, and building the product. Below is our story of what we’ve done and what’s ahead.
Marketing and Selling without a Product – Marketing something not yet created is tough. Selling it is almost impossible. Rivalry’s doors opened in January with the expectation to build an MVP as soon as possible.
The First 4 Months Without a Full Time Developer – the first 4 months of Rivalry included finding the top talent. That process took four months. In Atlanta, there are 4 job openings for every 1 developer. Finding great talent is hard.
Our target market is small to medium-sized businesses. This is great; many of our prospective companies find their products via the internet. In pre-product stage, what do you do? The simple answer: write. Write blog posts, guides, white papers, best practices, and write until your heart is content. Create as much evergreen content as possible.
The first stage of your content marketing should prioritize SEO much higher than any other time in the company. Search Engine Optimization needs time and when a startup is pre-product, now is the time to invest in the future of marketing. Target keywords your prospects will not only type into Google tomorrow, but 5 years from now. If done right, a well-worded blog post is the gift that keeps giving by providing a constant stream of leads. Learn more about the convergence of SEO, social, and how product development fits in to the mix.
Customer Develop While Writing – now is the time to start planting the seeds with your first customers. There’s no need to sell at this point because nothing substantial is available to show prospects. Building relationships with future customers is a top priority.